Job Title: Brand Manager
Company: ALMAYMAAR (Developers of Harsukh Residencies)
Location: Islamabad
Type: Full-time
Role Overview
We are looking for a Brand Manager to own ALMAYMAAR’s and Harsukh’s brand presence across every digital platform. You will lead content, copy, campaigns and video, manage a creative team, and represent the brand through collaborations and events. This is a hands-on leadership role: you set the direction and make sure it gets executed well and on time.
Key Responsibilities
Social Media & Platform Management
Own brand presence across LinkedIn, Instagram, Facebook, YouTube and TikTok
Build and run monthly content calendars tailored to each platform
Oversee posting, community management and audience engagement
Track performance, report on growth and adjust strategy based on data
Content & Copy
Write and approve captions, scripts, ad copy and long-form content (English, Urdu and Roman Urdu)
Maintain a consistent brand voice and editorial standard across all channels
Manage executive LinkedIn presence for leadership
Campaign Development
Plan and execute brand campaigns, launches and seasonal or national-day campaigns
Develop campaign concepts, messaging and creative direction from brief to delivery
Coordinate paid and organic campaign rollout with clear goals and reporting
VSL & Reel Development
Conceptualize and script VSLs, reels, short-form video and brand films
Create storyboards and shot lists; direct shoots on site and in studio
Oversee editing and ensure every video meets brand and platform standards
Collaborations & Events
Identify and manage influencer, creator and brand collaborations
Plan social coverage and brand presence at exhibitions, festivals and on-site events
Liaise with partners, vendors and media for brand activations
Team Management
Lead a team of designers, video editors, writers and social media executives
Delegate tasks clearly, set deadlines and manage workflow across projects
Review output for quality, give feedback and develop team capability
Run regular team check-ins and keep leadership updated on progress
Requirements
3 to 5 years of experience in brand management, social media or digital marketing (real estate, hospitality or lifestyle is a plus)
Proven record managing multi-platform brand presence and campaigns
Strong copywriting skills in English and Urdu
Hands-on experience with short-form video, VSL scripting and reel production
Experience leading and delegating to a creative team
Working knowledge of Meta Business Suite, YouTube Studio, TikTok and LinkedIn analytics
Organized, deadline-driven and comfortable juggling multiple projects
Willingness to travel to project sites in Galiyat
Nice to Have
Familiarity with Canva, Adobe Premiere, CapCut or similar tools
Experience with paid social advertising
An existing network of creators or media contacts in Pakistan
What We Offer
Ownership of a growing brand in a premium category
Creative freedom with direct access to leadership
Opportunity to shape a landmark mountain development from the ground up